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Kush Katara

I Help Start-up Foun... • 5m

Founders often confuse Revenue and GMV, especially in Aggregator Business Models (like Amazon, Uber, or Meesho). 📌 GMV (Gross Merchandise Value) = Total sales value of all transactions on your platform. 📌 Revenue = Your platform’s earnings (commission from GMV). In this aggregator business model for automobile parts: GMV = ₹12 crore (total product sales). Commission (15%) = Annual Revenue = ₹1.8 crore. Monthly Revenue = ₹1.8 crore ÷ 12 = ₹15 lakh/month. 👉 GMV is the total sales volume; revenue is your actual cut! 🚀

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