Brocode became one of India's hottest beer brands. But here's the crazy part. They don't even sell beer.
Brocode sells wine disguised as beer and the reason why they do it is pure evil genius. Everyone orders Brocode thinking it's beer.
That's ex
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Anonymous 2
Hey I am on Medial • 4m
Definitely a crazy business move that shows how thinking outside the box
0 replies
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Don't think outside the bucket,think inside (open image)
Like and a follow for more & Was this inside the box marketing,out of the box !?
Don't you all think that most of the Indian reality shows are a cheap copy of that of foreign reality shows.Shows like Shark tank, India's got talent, Dancing shows, singing shows, Bigg Boss all are copied from the foreign shows. Are they not capable
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I am thinking of taking nikhil kamath seriously and move into the alcohol business!
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Manufacturing is something seriously less talked about.
It's like thinking/making all the crazy shit, but having zero idea about how to build it finally.
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Stoxii
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Itz crazy that everyone want to start a new business start ups broad ideas. And the way of thinking also great, i met 2-3 people aged below 20 and their ideas also good , and we are in right path thanks to medial 🙏
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Apurva Beniwal
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A power move? definitely. On-brand? absolutely.
Hats off to Calm for understanding the power of a little space and a whole lot of opportunity!