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VENTURE NAVIGATOR
INVESTOR | Start up ...ย โขย 1y
๐ฅ A Startup Idea That Got Me Thinking! ๐ฅ Recently, I met a young college student ๐ with a unique idea: โAn app that lists all supermarket and shop offers in one place.โ Sounds cool, right? But I asked him some tough questions: ๐ Why would shops and outlets join this app? Whatโs the benefit for them? ๐ Why would customers download and use it? How does it add value to their lives? ๐ How will you sustain and engage all your users? I explained the challenge: peopleโs needs are so different! Someone might want a Pepsi offer ๐ฅค, another might want a discount on a helmet ๐ช, or fresh vegetables ๐ฅฌ. To cater to everyone, heโd need to onboard all kinds of shops, which is impossible at first. Without enough utility, users will delete the app. ๐ซ So, I suggested starting with a niche: bike riders aged 18โ35. This group is: โ Young and tech-savvy โ Spends online ๐ณ โ Travels and explores ๐ดโโ๏ธ By building a loyal audience in a specific area, he can later onboard more shops and expand.
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