You know IKEA must be famous for it's DIY cost effective furnitures right but there's also one another thing. It is also popular for its food, especially IKEA meatballs. A furniture making company selling food!
Strange right?
Have you guys ever be
Any startup in India they are basically targeting the writers.
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Jaswanth Jegan
Founder-Hexpertify.c... • 1y
“IKEA’s Royal Sleepover”
WEIRD Marketing Strategy #13
It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.
IKEA is set to deliver products ordered online to its customers in north India, which, in addition to Delhi-NCR, include Agra, Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, Prayagraj, and Varanasi.