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Nowadays, Brands Spending More on Jio than Television in IPL Ads . Big Move: IPL ads are now more on apps like JioCinema. Higher Cost: Ads on these apps cost more, about 20-25% more than on TV. New Habits: People like to watch things differently n
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The Real Metrics That Grow a Business Most businesses fail because they run ads without tracking three critical metrics: 1️⃣ ROAS (Return on Ad Spend) ROAS tells you how much revenue you generated from every ₹1 spent on ads. For example, if you sp
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The Pain of Paying is the emotional discomfort we feel when spending money. It’s stronger with cash, weaker with digital payments — because the brain doesn’t fully register the loss. Brands like Amazon, Apple, and Swiggy reduce this pain using seamle
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