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As a founder, you may eventually find yourself in a situation where the majority of your shareholders are individuals who contribute little value, spending more time on social media or trivial matters. If that’s your ultimate goal, go ahead and pursue it. However, if not, it’s crucial to find better alternatives. Offering equity to increase platform engagement might provide a temporary boost, but in the process, you risk neglecting the creation of a meaningful and value-driven platform. Instead of distributing equity freely, consider offering advisory shares to users who actively engage with your platform. These individuals can provide valuable insights as neutral users, helping you better understand your audience and improve your platform. This is just my perspective, and I could be wrong. Wishing you all the best!
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