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While most companies just try to show how premium their brand is, Lenskart on the other hand, played the 'TV ad' game quite differently. During the start, it firstly focused on making ads that show how local opticians lack quality and make improper

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I am looking for angel investor for my idea i.e. Foodacity in which I will do branding of existing local food shops by opening their outlet in food trucks and place in different places like other big food brands do for their restaurants and shops. T

How is Lenskart chasing the Run rate of $1Bn in revenue? A good read on medial Although few points are exaggerated imo. Also you can't deny the fact that Shark Tank has given the best boost in the company, Which wasn't highlighted here.

🚨 𝐒𝐩𝐞𝐞𝐝 𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭, 𝐛𝐮𝐭 Growth starts Locally 🚨 Quick Commerce has transformed how we get food, groceries, and essentials—fast and convenient. But have we paused to think about its true cost? While these platforms promise sp

Back to Basic Series (1/10) Suggest some innovative and cost effective marketing strategies that can be used by local retail shop owners in all fields like fashion, footwear, furnitures, electronics and all..... Which could help them in dominatin

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Recently, I have observed that the business of local medical shops is not doing well due to the presence of reputed companies. These companies are using e-commerce platforms to sell their products everywhere with doorstep delivery. As a result, local