While most companies just try to show how premium their brand is, Lenskart on the other hand, played the 'TV ad' game quite differently.
During the start, it firstly focused on making ads that show how local opticians lack quality and make improper
lenskart is showing that local shops lack quality which you can't afford in the case of glasses.
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Havish Gupta
Figuring Outย โขย 3m
While most companies just try to show how premium their brand is, Lenskart on the other hand, played the 'TV ad' game quite differently.
During the start, it firstly focused on making ads that show how local opticians lack quality and make improper
I am looking for angel investor for my idea i.e. Foodacity in which I will do branding of existing local food shops by opening their outlet in food trucks and place in different places
like other big food brands do for their restaurants and shops.
T
How is Lenskart chasing the Run rate of $1Bn in revenue? A good read on medial
Although few points are exaggerated imo. Also you can't deny the fact that Shark Tank has given the best boost in the company, Which wasn't highlighted here.
5 replies4 likes
Aryan Raj
Building @Prescribal...ย โขย 11m
Back to Basic Series (1/10)
Suggest some innovative and cost effective marketing strategies that can be used by local retail shop owners in all fields like fashion, footwear, furnitures, electronics and all..... Which could help them in dominatin
๐จ ๐๐ฉ๐๐๐ ๐ข๐ฌ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐๐ง๐ญ, ๐๐ฎ๐ญ Growth starts Locally ๐จ
Quick Commerce has transformed how we get food, groceries, and essentialsโfast and convenient. But have we paused to think about its true cost?
While these platforms promise sp
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0 replies3 likes
Debopam Dey
Building LM Operatio...ย โขย 3m
Recently, I have observed that the business of local medical shops is not doing well due to the presence of reputed companies. These companies are using e-commerce platforms to sell their products everywhere with doorstep delivery. As a result, local