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Aravind Saji

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IIITKottayam • 3m

This family from Uttar Pradesh CONTROLS your thoughts about Modi, Ambani and the entire nation. And I can bet that 99% of you have never heard of them. Meet the Sahu Jain family from Najibabad, UP - the invisible empire behind The Times Of India. Their story started in 1956 when they made a move that would change India's media forever. Sahu Jain acquired The Times Of India from his father-in-law for just ₹2 crore. But they knew one newspaper wasn't enough to shape a nation's thoughts. So they: > Launched Femina to influence what women read > Created The Economic Times Times to control business narratives > Built Times Now to decide what India watches > Started Filmfare to shape entertainment Today, their empire of 15 newspapers, 9 TV channels, and 50+ digital platforms reaches more Indians than any government ever could: > 50 lakh newspapers sold every morning > 50 crore monthly website visits > A media ecosystem worth ₹16,600 crore But what makes them truly fascinating isn't their size. It's their SILENCE. The family that puts everyone in the spotlight has NEVER been seen in one. No interviews. No public appearances. No photographs. And this just reminds me of my favourite dialogue from the movie 'Oppenheimer': "Amateurs chase the sun and get burned, Power stays in the shadows." Any Thoughts?, Comment below.

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