How's the Logo guys!
AUR can be interpreted as "AURUM" which means Gold in latin and here "X" can be refereed to an variable in vector space for Robotics
Elon Musk building a town in Texas, where all of the musk's company (Space x, Boring, Tesla...) headquarters are located. Musk wants to build that for his employees and call it Starbase.
Soon bro wants his own planet.💀