Designing Brands & B... • 1y
You have to trigger the survival instinct among your customers to generate more sales. 1. You don’t need luxury to survive. Right? or Wrong? Luxury brings status among neighbors, colleagues & relatives. So, companies like Louis Vuitton, and Mercedes
See MoreFounder & CEO TomerT... • 3d
Q: If mind and body both want comfort, what makes us step out of it? A: The moment the pain of staying the same becomes heavier than the fear of change, we move. That push can come from ambition, responsibility, or simply the need to grow. Comfort ke
See MoreBusiness enthusiasti... • 3m
“Mimetic Desire: Why We Want What Others Want” Mimetic desire, coined by René Girard, suggests that our desires are shaped by imitation—we want things because others want them. Desire forms a triangle: the subject (us), the model (the person we imit
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