Designing Brands & B... • 1y
You have to trigger the survival instinct among your customers to generate more sales. 1. You don’t need luxury to survive. Right? or Wrong? Luxury brings status among neighbors, colleagues & relatives. So, companies like Louis Vuitton, and Mercedes
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“Mimetic Desire: Why We Want What Others Want” Mimetic desire, coined by René Girard, suggests that our desires are shaped by imitation—we want things because others want them. Desire forms a triangle: the subject (us), the model (the person we imit
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