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Vishu Bheda
ย โขย
Medialย โขย 2m
Sam Altman on how to get your first 100 users Getting your first 100 users takes hard work. Here are four strategies ranked from best to worst: 1. Use Your Network: Reach out to everyone you know and ask them to try your product. If itโs paid, charge themโfree users often give overly nice feedback. 2. Cold Outreach: Research potential users and email them personally. With a 2-3% conversion rate, youโll need to email a lot of people. Many will try your product because they want to be helpful. 3. Leverage Social Media & PR: Post on forums, social platforms, and niche communities. Focus on creating sustainable traffic instead of one-time spikes. For example, Airbnb used creative PR stunts to stay in the spotlight. 4. Paid Ads: This is the least effective. Most startups donโt scale by starting with ads, but itโs an option to explore. This may sound basic, but I think this advice is important. Getting your first 100 users is mostly hard work. As Sam puts it: โEveryone thinks theyโre going to put up this website, tell one person about it, and itโs going to take off like wildfire. But thatโs not what usually happens.โ For a more detailed guide on customer acquisition, Iโd recommend the book Traction by Gabriel Weinberg (founder & CEO of DuckDuckGo). If you found this valuable then Follow me for more startup insights from the best founders.
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