IZZI: #I-commerce A user-friendly platform designed to bridge the gap between Instagram sellers and consumers. Customers' Pain Areas: 1) Inconvenient purchase process 2) Difficulty verifying product legitimacy 3) Security concerns via phone numbers and DMs 4) Still Using phone calls and DM’s to order 5) Product Detailing Sellers' Pain Areas: 1) Struggles with managing orders and payments outside Instagram 2) Limited analytics 3) Exposure 4) Fear of hacking/loss of Instagram handle/Govt bans Reels as it done before for tiktok 5) Collobarating with Amazon/Flipkart by sharing 30-40% of the profit and also competing with large no of products
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