Back

your biggest competitor?

sleepy owl and bevzilla i wouldn't consider Nescafe as it more of a mass product with comparatively lower quality

what if you want to sell premium quality in premium price? just lower than Starbucks to make your brand more appealing to Indian customers?

I think indian customers are very price concious and prefer high quality for lower prices. Apart from this fact any coffee enthusiast would agree that brewed coffee is always better than instant coffee and that is why all the premium brands sell bean

you're partially right that we Indians are price sensitive but experience and aspiration is something that Indian youth are now more inclined to. you can run a pilot with small groups first. if goes well then continue.