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Krishna

Stealth • 1d

so guys I am trying to create a new coffee brand with the premium quality instant coffee at reasonable prices and I will include coffee stirrers in the pack and my future plan is to collaborate with colleges and B-schools to then pitch the idea that

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Soumyadip Dey

Stealth • 1d

your biggest competitor?

Krishna

Stealth • 1d

sleepy owl and bevzilla i wouldn't consider Nescafe as it more of a mass product with comparatively lower quality

Soumyadip Dey

Stealth • 1d

what if you want to sell premium quality in premium price? just lower than Starbucks to make your brand more appealing to Indian customers?

Krishna

Stealth • 23h

I think indian customers are very price concious and prefer high quality for lower prices. Apart from this fact any coffee enthusiast would agree that brewed coffee is always better than instant coffee and that is why all the premium brands sell bean

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Soumyadip Dey

Stealth • 21h

you're partially right that we Indians are price sensitive but experience and aspiration is something that Indian youth are now more inclined to. you can run a pilot with small groups first. if goes well then continue.

Krishna

Stealth • 6h

totally agreed

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