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Vishu Bheda
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Medial • 5m
Gmail creator Paul Buchheit on how to build something 100 people love Paul, one of the creators of Gmail, built the first version in just one day. But what made Gmail great was what came next—listening to users and improving it step by step. Before launching Gmail, the team had one clear goal: make 100 people love the product. To do this, they added a simple question in Gmail: “Are you happy? Yes or No.” If someone answered “No,” Paul would ask them directly, “What would make you happy?” Many users wanted small fixes, like a bug fixed or a feature added. Paul focused on these easy changes to make people happy, one person at a time. He ignored feedback from people who wanted Gmail to be like other email tools, like Outlook. Those users weren’t a good fit. Instead, Paul focused on creating something unique that a small group of people really loved. Paul’s advice? Don’t try to please everyone right away. Start by making a small group of users obsessed with your product. Once you have that, you can grow by improving for others over time. If you try to make everyone happy from the start, you’ll end up with a product no one loves. Focus on creating deep value first!
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