The business idea is to create a 100% customizable clothing service that fills a gap in the market by offering customers the ability to design their outfits from scratch. The platform will offer a wide range of premium fabrics, design customization, add-ons and embellishments, a built-in AI chatbot for suggestions, and tailoring and delivery. The target audience includes fashion enthusiasts, individuals seeking outfits for special occasions, professionals, people with non-standard body sizes, and those interested in sustainable and slow fashion. The platform's unique selling points include full customization, high-quality handwork, personalized guidance, and sustainability. The platform's unique selling points include its ability to offer a unique and personalized experience, leveraging the rise of e-commerce and digital tools, and its focus on sustainability. The business aims to cater to a broad demographic and capitalize on the growing demand for personalized clothing.
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