The Institute of Chartered Accountants of India • 1m
yeah, if you build a brand around a product.
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Would you prepay for a product that improves the air quality around you ?
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If you are building a lifestyle brand,
Never introduce more and more products unless you find a product-market fit.
Also, if the positioning is premium, you need to have gross margins of 70%+.
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WHAT IS A BRAND?
A brand is something people feel about a product or a company. It is not the logo of your brand, it is not the color, it is not the identity, it is not the product. It’s the emotion that your business puts in your customer’s mind. So