The Institute of Chartered Accountants of India • 2m
yeah, if you build a brand around a product.
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Tara nakwa
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Personal Branding vs. Just Building a Brand – What’s More Valuable?
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Would you prepay for a product that improves the air quality around you ?
We’re thinking of building one. It would reduce the AQI in a 150m radius around you.
If you are building a lifestyle brand,
Never introduce more and more products unless you find a product-market fit.
Also, if the positioning is premium, you need to have gross margins of 70%+.