I write Ads and Cont... • 1y
Scarcity is the greatest force of influence. Why? Because it does all the heavy lifting for you. You don't need to create curiousity, urgency, and authority in your market if you have scarcity. That's why celebrity content is always viral. Tha
See MoreBelieve me, it’s not... • 6m
Tom Perkins, founder of VC Firm Kleiner Perkins, offered an intriguing analogy: tackle your 'white hot risks' in the first 9 months of raising your first cheque. White hot risks → existential, high-stakes risks that can break your startup. "If you
See MoreDirector & CEO @ Exc... • 1m
Don't just chase trends. The most valuable innovations often come from unexpected places. Instead of asking, "What's the next big thing?" try asking, "What's a small, annoying problem that no one has solved yet?" Look for inspiration in the everyday.
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