I write Ads and Cont...ย โขย 1y
Scarcity is the greatest force of influence. Why? Because it does all the heavy lifting for you. You don't need to create curiousity, urgency, and authority in your market if you have scarcity. That's why celebrity content is always viral. Tha
See MoreBelieve me, itโs not...ย โขย 5m
Tom Perkins, founder of VC Firm Kleiner Perkins, offered an intriguing analogy: tackle your 'white hot risks' in the first 9 months of raising your first cheque. White hot risks โ existential, high-stakes risks that can break your startup. "If you
See MoreFcuk imposter syndro...ย โขย 6m
Brocode became one of India's hottest beer brands. But here's the crazy part. They don't even sell beer. Brocode sells wine disguised as beer and the reason why they do it is pure evil genius. Everyone orders Brocode thinking it's beer. That's ex
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