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Abhinav Pentani

Building @Vectr | Op... • 10m

Give me a minute and I'll help you understand what a FUNNEL is !!! A Funnel is the exact process you follow to guide potential customers through your company's value offering, eventually encouraging them to become paying customers (or at least help establish a form of revenue). An example I found both interesting and was too common to go un-noticable - TikTok I noticed how TikTok’s watermark on every video (especially the ones downloaded and shared on other platforms) establishes a clear sense of ownership: "This video was created for TikTok’s platform." The intense and addictive nature of these videos subtly plants an idea in people’s minds: "I need to visit this platform for more content." Here's how this Basic FUNNEL was set in place: More videos are circulated = More watermarks are seen More watermarks are seen = More traction for the platform More traction = More DAUs More DAUs = More advert money This was how the money came flowing through!!! And this is how FUNNEL's are explained lol !!! Connect with me if you too are learning Growth for Startups!!

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