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What do you all think about sustainable garments? Will you be happy to pay a green premium to buy sustainable fashion ? Is there a need for climate conscious fashion brands in India?

Soumyadip Dutta

Change the deep tech...ย โ€ขย 3m

A recent study in California shows around 55% of young customers won't mind paying 15% green premium on sustainable clothing. What do you think the number will be for say Mumbai, India ?

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