In 2001, Netflix begged Blockbuster to buy them for $50 million.
But Blockbuster laughed at them.
Today, Netflix is worth over $350 billion—and no one remembers Blockbuster.
Here’s how that rejection ignited one of the greatest business comebacks
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Original content turned Netflix into a Hollywood powerhouse.
Instagram update for short-form content creators!
Focus on original content: Reposters will have a harder time.
Credits for creators: Instagram will highlight original sources and potentially credit you for reposts.
The challenge: Converting viewe
"Netflix lost almost a Million Subscribers"
Bankruptcy to Billions #7
Netflix turnaround from significant crisis
In 2011 Netflix announced a change in its pricing and subscription plans. Initially customers could subscribe both DVD rentals and str
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NETFLIX : FROM DVDS TO STREAMING EMPIRE !!
Founded in 1997 by Reed Hastings and Marc Randolph,
Netflix began as a DVD rental service.
When Hastings envisioned streaming content online, the company transitioned in 2007,
betting on the future of on
“Netflix is a Joke”
WEIRD Marketing Strategy #15
Out of nowhere mysterious “Netflix is a joke” billboards popped up in busy neighborhoods in Los Angeles and New York.
People started talking about these mysterious black and white billboards.
Some as
The Curious Case of Continue Watching!
— Netflix
In 2007, Netflix noticed a significant trend: many users were immediately clicking "Play" on the next episode of a show they were watching, even late at night.
The Key Moment: This behavior wasn't ra
