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The new generation's reluctance to bargain is impacting small businesses in tier 2 cities. Shop owners expect negotiation hence they inflate prices, but when customers don't, they feel overcharged or deceived, leading to lost trust and repeat busines
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• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus
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