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Vikas Acharya

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Medial • 2h

The Japandi-inspired brand NOOE has made headlines on Shark Tank India Season 4 by clinching a record-breaking ₹5 crore deal with Peyush Bansal, despite a challenging pitch. Known for its high-end products that blend Japanese minimalism and Scandinavian functionality, The founders of NOOE entered the tank seeking ₹50 lakh for 1% equity at a valuation of ₹50 crore. Highlighting their presence at the iconic British retail store Harrod’s, the founders aimed to showcase the brand’s international appeal. However, the pitch stumbled when the founders revealed that high shipping costs to the UK wiped out their margins, making the Harrod’s deal more about prestige than profit.

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