The Japandi-inspired brand NOOE has made headlines on Shark Tank India Season 4 by clinching a record-breaking âč5 crore deal with Peyush Bansal, despite a challenging pitch. Known for its high-end products that blend Japanese minimalism and Scandinavian functionality, The founders of NOOE entered the tank seeking âč50 lakh for 1% equity at a valuation of âč50 crore. Highlighting their presence at the iconic British retail store Harrodâs, the founders aimed to showcase the brandâs international appeal. However, the pitch stumbled when the founders revealed that high shipping costs to the UK wiped out their margins, making the Harrodâs deal more about prestige than profit.
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