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You see big companies like apple, tesla, Samsung has some great ad copies written. While seeing those ads, I saw one major element that plays a huge role in making their ads reaching globally. If you want to write copy like those brands, Answer this

The example about London millionaires to Ohio dads is actually Nike's playbook. They've mastered this "spectrum positioning" where they connect two opposite ends of their market. Remember "From the stadium to the streets"? Same technique.