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A North Star metric is a KPI that helps you understand if your business is meeting the expectations of your customers and team. For something to be a North Star metric, it should: 🔹be One single metric 🔹contribute to generating income for your bu

Facebook Monthly active users vs Daily active users. Surprisingly both MAU and DAU both have always been growing and never seen a de-growth, even after the Instagram takeover.

Before Facebook, MySpace ruled the internet. – 300 Million users. – A $12B valuation. It was the king of social media. But by 2010, it was a relic of the past. What really happened? Here's the untold story behind the fall of MySpace. In 2003, Tom

The Future of Facebook By Tom Alison, Head of Facebook Takeaways To set Facebook up for success going forward, we’re focused on two big things: building the next generation of social media for young adults and leaning into new product capabilities

FarmVille and CityVille was the biggest rivalry back in the day. Two insanely viral games. Both made by Zynga. Numbers 👇 At its peak, in March 2010, FarmVille had 83.76 million monthly active users. Daily active users peaked at 34.5 million. City

How a single metric of data saved Duolingo? Back in 2015, Duolingo was struggling to keep users active. The data analysis team divided users into categories such as New User, Current User, Not Active Since a Week, etc and analysed each of them separ

I started three business, 2 failed 1 running here is what I learned. I focused too much on building a great product. I need to focus first on getting customers, users or getting sales. I lost close to 10 lacs, wasted 5 years just to understand th

In 2010, Instagram was just getting started. Two guys, Kevin Systrom and Mike Krieger, had built an app that allowed users to post filtered photos. Simple idea, right? Within two years, it had exploded in popularity, reaching 100 million users by 20

Raised $100 Million, Yet Failed! Taking your pet out for a stroll can be a big task. The founders knew there were many people, like Sinchan, who didn’t have the time to take their dogs for a walk. So, in 2015, Brendan, Joshua, Jonathan, and Jason

Koo's Fall: Twitter's Indian Challenger Bows Out India's homegrown Twitter rival, Koo, is shutting down. Let's unpack its journey: The Rise: → 9M+ monthly active users → $285.5M valuation → Multilingual appeal The Fall: 1. Funding Drought • Add