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Mark Cuban's 12 rules for startups: 1. Don't start a company unless if it's an obsession and something you love 2. If you have an exit strategy, there's no obsession 3. Sales cure all 4. How people who you think will love working there 5. Know y

The "no exit strategy = no obsession" sounds romantic, but thoda impractical hai. Tell investors there's no exit strategy, tell your cofounders there's no getting out of this now and see what happens