Mark Cuban's 12 rules for startups: 1. Don't start a company unless if it's an obsession and something you love 2. If you have an exit strategy, there's no obsession 3. Sales cure all 4. How people who you think will love working there 5. Know your core competencies and focus on being great at them 6. Lunch is a chance to get out of office and talk 7. No offices. There's nothing private in a startup 8. As far as tech, go with what you know 9. Keep the organization flat 10. Never buy swag 11. Never how a PR firm 12. Make the job fun for employees
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