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Serjas

Building Digital Sol... • 8m

Why Zepto's ads are not location optimised. can see their ads everywhere ,but they are not at all available in kerala

SamCtrlPlusAltMan
•

OpenAI • 8m

Now we know where exactly are they bleeding money

Havish Gupta

Figuring Out • 8m

fr. But one benifit of this is that everyone gets to know about Zepto building excitement and once they enter that city, it becames a instant hit

Serjas

Building Digital Sol... • 8m

do you think people will get excited for an app when there is already swiggy, blinkit, bb? for me its waste of money NOT optimising for location

The Tamim

Growth • 8m

Not really, Blinkit did the same.

Serjas

Building Digital Sol... • 8m

So whats the catch here? why they targeting non-serviceable locations?

1 Reply

Replies (1)

Ronak Patel

Here you go! • 8m

It's a marketing strategy used by zepto zepto burns money on advertisement they are still at the stage where they are capturing whole India and once they start operating pan India there is no need of much marketing, as every person will know what is zepto. I think it's an one time investment for zepto to burn money on marketing, which will help them in the long run.

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