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Pranjal
Helping brands scale... • 6m
What you know about website navigation might be wrong. To maximize your website’s potential, focus on Conversion Rate Optimization (CRO). Forrester Research highlights website navigation as a key factor for boosting conversions, yet many businesses overlook it. Could yours be one of them? A well-structured, user-friendly navigation includes a simple menu structure, easy access to key pages like pricing, product details, and contact info. Mobile traffic now accounts for over half of web traffic, making mobile-optimized navigation essential. BUFF® eCommerce Store improved its navigation by restructuring categories based on user preferences and search data. This led to a 49.8% increase in desktop conversions and a 195.2% increase on mobile within the first month post-optimization.
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