• Brands don’t sell products; they sell emotions.
• Your brand is not what you say it is—it’s what they feel it is.
• Customers don’t buy products; they buy better versions of themselves.
• People remember stories, not features.
• Price gets you cus
what do you think about jaguar rebranding?
No one was talking about it before rebranding I mean they were failing but suddenly everyone is talking about them