A $180B empire was built on Mickey Mouse.
For 95 years, Disney fought to keep him locked up:
Rewrote US law twice
Spent billions on lawyers
Pushed the "Mickey Mouse Protection Act"
But on Jan 1, 2024, they lost. Here's how it happened:
In 2024,
Agreed, creativity should be shared, not locked away forever.
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So many got it at Rs. 1. What kind of a strategy is to basically give away for free and them claim big numbers? They should be concerned about retention.
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