Costco built a $250 billion empire by breaking all the rules:
- 14% max markup.
- $4 billion in membership fees.
- Just 4,000 products.
Here’s how Costco redefined retail—and the pricing strategy that turned customers into die-hard fans:
Costco’s
Naval Ravikant (Angel Investor, Entrepreneur)
"Play long-term games with long-term people."
Success in startups comes from building relationships and thinking beyond short-term gains.
