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Mr Z

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Medial • 5h

This decision shocked Silicon Valley: Google, at its peak, decided to rebrand. No one understood it at the time. But that one move unlocked $100s of billions in value... Here's the full story: Google had a big problem: it was doing too much—search, self-driving cars, anti-aging research, and more. This made things messy for investors and slowed progress. The solution? Break Google into parts under a new company called Alphabet. Google kept its main business (search, ads, YouTube), while other projects became separate companies: Waymo for self-driving cars Calico for anti-aging Wing for drone delivery X for moonshots This gave each company freedom to move faster, take risks, and focus on their goals, while still using Alphabet’s money and support. The result? Huge success! Waymo launched robot taxis, and YouTube now earns $31.5 billion a year. Conclusion: Entrepreneurs, focus and separation drive growth and innovation. Follow me Mr Z for more such amazing content!

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