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The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology. Her

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Sairaj Kadam

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Thank God someone gets it! These strategies may seem overused, but they work—and that’s what matters in the end. Glad to know I’m not the only one who sees it this way!

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