Zomato's Market Cap is more than Coal India's Market Cap
But
Coal India's Total Dividend payment in a year is more than Total Revenue of Zomato
And
Coal India's Tax Paid in a year is more than the Total Profit of Zomato
That's it ....
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Why so much emphasis on TAM?
This is why..
TAM's Importance for Founders:
1. Market assessment baseline
2. Investor communication tool
3. Business planning guide
4. Strategic thinking catalyst
5. Growth opportunity identifier
6. Adaptability promo