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People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

Before you play the game, study the winners. If you don’t want their life, don’t play their game. That’s why I'll write about the winners, so you can learn their playbook.

Ethics in business means “don’t sell anything you wouldn’t buy.”

People don’t buy what you do, they buy why you do it,” the question of “why are we in this business.

Founders shouldn’t just build, they should create too. Create content on social media. Make videos, record podcasts, write newsletters, send tweets, publish essays. Not saying do everything, just do one thing, really well. When you do it, you don’t j

You don’t need to be born rich to build an empire — just start with a clear vision, fearless action, and relentless discipline.

How do companies get us to click "buy" on things we don’t really need?

If a VC or angel rejects you, don’t cry. You’re not unlucky, they are. They just missed the chance to fund the next big thing.

People buy for 2 reasons: Desire for gain Fear of loss But fear is 2.5x more powerful. Don’t just show how good life gets with your product Make them feel what they’ll lose if they don’t act. Fear drives action. Use it wisely.