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I read 300+ pages of Social media marketing and its trends reports and here are the top 10 key important points to note, 1 - Posting time matters is not a myth : Marketers tested posting the post on the wrong time. And the result is, there is 31% Drop in Organic reach.(For first 48 Hours) Here are the platform-wise best time to post (As per reports): Youtube - 6-9 PM X - 12 - 3 PM Instagram - 12 - 3 PM or 6 - 9 PM Linkedin - 3 - 6 PM Facebook - 12 - 3 PM 2 - It's creator's world and we are just scrolling in it : 112% of users trust the product if the influencer reviews it If there is one bad review for product, There is significant stock price drop within 72 hours. 18% of the marketing budget allocated for influencer Marketing. Also many business owner has put "Improve Brand's Reputation" as their Top 3rd KPI. 3 - AI is off probation : 71% of marketers use AI tools in their daily tasks. And 48% of it use for content ideas and inspiration. 4 - Youtube for B2B : Youtube is growing significantly in terms of both ROI and reputation. 71% of Marketers agreed that short form content gives strong ROI but long-form videos gives significant growth. 5 - Increase in social media shopping : In last 3 months, 1 in 4 Social media user bought product through social media app. 40% of increase in YOY change in social media shopping 6 - Consumers search the things on reddit, instagram before going to google 4 in 5 Consumers search product related queries (reviews, suggestions etc..) Through social media before going to google 35% of the Consumers trust social media reviews than trusting on search result reviews. 7 - Social is the preferred consumer service channel 71% of Genz prefers whatsapp and other social channels for customer service. 9 - Meme culture 24% of marketers said that Meme and funny content gave more ROI than other type of contents. 58% of users unfollow brand if they only post product related content. 10 - Brand sins 68% of them unfollowed brand account due to engagement farming in posts (Comment "guide" to get the pdf etc...) 67% unfollow brand accounts for repetitive contents 68% of them unfollow brand for boring contents 71% of them unfollow brand if their contents are clickbait ________________________________________ Follow for more such contents! :)