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Medial • 3m
In 2010, Big Bazaar was ruling Indian retail, unstoppable at 250 stores. Then came DMart—with just 10 stores—and changed everything. Here’s how they did it: Big Bazaar brought the supermarket culture to India and became a household name. However
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Big Bazaar’s downfall shows how quick expansion without a strong financial base can lead to disaster and DMart’s approach was way more practical
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