Communication strate... • 1y
Alakh Pandey, the founder of Physics Wallah, turned the NEET crisis into a free publicity opportunity for their company by taking a stand on behalf of NEET students against the National Testing Agency (NTA). He is quite successful in creating a new s
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India's favourite sport is writing exams, and there are 60 million test takers every year, who write one or more exams. These test takers cumulatively spend $100 million on registration fees. There are 70+ government/entrance exam categories, and
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