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Vikas Acharya
•

Medial • 7m

Kashmir, often called the “crown jewel of India” due to its breathtaking landscapes and rich cultural heritage, is also known for producing some of the finest agricultural products such as saffron, almonds, and walnuts. however According to a study by the Spices Board of India, adulteration in saffron has resulted in significant financial losses for both consumers and farmers in the region. This alarming trend inspired Amir Hameed Mir to start AMSAA, a Direct-to-Consumer (D2C) brand, in 2023. The company aims to deliver authentic Kashmiri products such as saffron, almond, and honey, around the world while empowering local farmers. “Genuine Kashmiri saffron is sold at a premium price, typically between Rs 2-3 lakh per kilogram. However, due to adulteration, farmers are often forced to sell their saffron at significantly lower prices, leading to a loss of around 40-50% of potential revenue Being a Kashmiri, he wanted to solve this problem so he did .

3 Replies

Replies (3)

Anonymous 3

Hey I am on Medial • 7m

Selling authentic Kashmiri saffron at a premium is the way to go

Anonymous 2

Hey I am on Medial • 7m

AMSAA is a smart move. I wish you all the success man.

Anonymous 1

Hey I am on Medial • 7m

adulteration has really hurt local farmers

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DC R

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Our farmers are working alone day and night. However, they are not getting any benefit. For that, the farmers should be brought together, make them into groups and grow the crops, process the crops, pack them and sell them in foreign countries.

GOOD IDEA

BAD IDEA

Votes: 13

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What is the future of farmers in India?

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Shashank Vishwakarma

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What are your thoughts of doing lab grown saffron farming? It's worth it but making of lab cost aproxx 10L and selling price in 1 year 8L to 10L (approx).

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