The rebranding "worked" for Jaguar :)
Maybe there's no such thing as bad publicity?
Chamarti Sreekar
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While this may have worked for Jaguar, it's not a sustainable long-term strategy for brand building
0 replies3 likes
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how important is the brand name in the long term ?
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A business can exist without a brand but a brand adds long-term value that a business alone cannot.