The startup aims to tap into the vast and largely unorganised $130 billion Indian marriage market by offering a comprehensive, A-to-Z solution for wedding planning. This platform simplifies the wedding process by providing end-to-end services, from vendor selection to event coordination, ensuring an all-inclusive experience for clients. The unique selling point (USP) of the app is its role as a marketplace where local vendors—from makeup artists to caterers, decorators, and photographers —can connect directly with customers. By providing wedding packages at the most competitive prices and offering a convenient way for users to discover trusted local service providers, the app not only makes wedding planning more affordable but also supports local businesses, fostering a dynamic ecosystem within the wedding industry.
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