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Dhanush R

Student • 6m

The Indian wedding industry is valued at $130B, which is double the size of America’s $70B market and higher than Sri Lanka’s entire GDP ($85B). The industry is split into three categories: Industry Cycle: Pre wedding: Services like dating apps, matrimony platforms. Post wedding: Travel, hospitality. Wedding: Vendor discovery (DJ, photography), vendor hiring, and event execution (using tech). Average wedding expenditure is around 15-20 lakhs. Aspiration and Debt: 1/3 of weddings are funded by parents; 2/3 are financed by loans. 20% of the loan is goes to the wedding, boosting the banking sector. Convenience: 90% of marriages are planned by parents, causing stress due to the numerous functions involved. Event managers handle the planning manually, which is nightmare for them and also creates a market for tech solutions. Key tech needs: Marketplace models, customization, and SaaS/apps for planning.

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