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Why are logos getting simpler? For a long time, logos were real work of art filled with symbols, shape and what not. But now it's nothing more than just a text with a unique font. So this trend of simplifying logo mainly started in 2007 when Steve

In current time our attention span is super low and brands to keep it simple so we can get most of it but in wayyyy smaller timeframe .

agreed but that doesn't mean that every company needs to change their logo. like especially that new Jaquar logo really sucked

Jaguar just came back in trend with a logo change , isn't that super genius brother .

yeah ik but that iconic jaguar in their logo is what made them look standout and now it jaguar feels no better than a regular car. Like ik people won't buy a car just because of the logo but it still affects