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When it comes to building an SEO strategy, there are some crucial aspects to consider to convince top-level executives to buy in and allocate the necessary resources. In this part, let’s dive into what an SEO strategy is and some key elements that are essential to include. What is an SEO Strategy? An SEO strategy is essentially explaining the direction you’re taking and why. It clearly defines what work should be prioritized, how it all comes together to achieve specific outcomes, and what changes it will bring to the company. What Does It Include? Goals - Objectives that align with the business's overall goals. Problems - Identifying the issues preventing us from reaching those goals. Resources - The tools, people, and budget required to achieve success. Metrics - Defining how success will be measured in SEO terms. Leverage - Highlighting our competitive strengths. A Great SEO Strategy Should Tick These Boxes: - It clearly shows what success looks like and how to achieve it. - It defines the key problems that need to be addressed. - It logically prioritizes actions, allocating projects and tasks based on their importance and impact. - It’s built on solid insights about customers, market share, and competitors. When your strategy covers all these aspects, you’ll have a strong, compelling case to present. -------------------------Users can skip this part-------------------- In my SEO consultation program you and me will sit together and sort things out in the website. We will discuss, 1- What optimization needed to be done in your website? 2- Keywords to target? 3- Competitor analysis? 4- Perfect strategy to take the position in sweet spot Interested? Dm or send a mail to rohithraghav03@gmail.com