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Vishu Bheda
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Medial • 8m
In 2014, Elon "gave away" Tesla's secrets to BMW. Everyone thought he was crazy. But this "act of charity" was actually the most ruthless business move in corporate history. Here's why BMW never saw it coming: BMW was set to lead Europe’s electric vehicle (EV) market, with a strong brand, engineering, and strategy. But Elon Musk had a different approach that changed the game. While BMW focused on battery deals, Elon built the Gigafactory to make more batteries than anyone. In 2014, he shocked everyone by giving Tesla’s patents away for free. Elon knew Tesla couldn’t grow the EV market alone. By sharing patents, he encouraged others to build EVs and charging stations, making Tesla’s tech the industry standard. As others used Tesla’s ideas, Elon focused on scaling production, cutting Tesla’s battery costs much lower than competitors. The “patent giveaway” wasn’t just generosity—it was a brilliant move to secure Tesla’s lead. Follow for more valuable strategy like this .
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