Don’t invest any money in a business. Here’s why: Never invest money into a business idea until you’ve validated it with a “mini MVP.” So, what exactly is a mini MVP? Think of it as a middle step between your initial idea and a fully developed MVP. It’s designed to test key aspects of your idea, without spending any money. Here’s how to approach it: 1. Identify Your Target Customer – Start by defining your ideal customer profile. Who exactly is your product meant for? 2. Engage 100 Targeted Customers – Reach out to a sample of 100 potential customers, either virtually or verbally. Describe your product or solution clearly and ask them one key question: “Would you pay for this?” Important: Never offer it for free, even at this stage. If you give it away now, they’ll likely expect it for free later too. 3. 👇
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