Post on Medial

President Donald Trump What a inspiring story, from naming as a criminal with no support to elected as a president two times. But do you think the thing he became president because of Luck?, I have other views. So i researched a lot and found the marketing strategy he followed to grab the people's vote and became president for the second time. Without further ado, Let's deep dive To decode this, We should go back to 2016, Where there was clash off for president seat between hillary clinton and donald trump Hillary Clinton was the favorite, with years of political experience and media backing. She served as Secretary of State, had deep role of US foreign policy, and was even involved in the mission to take down Osama bin Laden. Trump, on the other hand, was known for business, hotels, and casinos—nothing remotely close to politics. He faced relentless media attacks, yet somehow, he defied all expectations and won. Let’s see how he did it. Trump’s campaign strategy, known as “SAP,” has three main components: S - Sentiment Analysis: Tapping into the public’s feelings and frustrations. A - Amplification: Taking those sentiments and amplifying them boldly. P - Promise of a Proposition: Offering big promises that addressed those very frustrations. S - Sentiment Analysis To win, Trump first needed to understand the American people’s biggest frustrations: War Costs: The U.S. had spent a staggering $2.3 trillion on the Afghanistan war while nearly 40% of Americans struggled with poverty. Healthcare Frustrations: Obamacare, designed to make health insurance accessible, had caused premiums to skyrocket between 2014 and 2018, leaving many unhappy. Immigration Concerns: Illegal immigration and rising drug-related issues made people feel insecure, especially regarding jobs and community safety. Trump didn’t just acknowledge these issues—he spoke out bluntly, channeling people’s anger and putting their frustrations at the center of his campaign. Eventhough Hillary know this issue, He could not speak as because she too was a part of all these dramas A - Amplification: Positioning as the Outsider Trump’s next move was a classic strategy used by powerful leaders: Define His Cause: Trump’s slogan, “Make America Great Again,” appealed to pride, suggesting a return to better times. Define the Enemy: He criticized the entire political establishment, even members of his own party, as corrupt and ineffective. Position as the People’s Champion: Trump cast himself as a commoner, fighting for “forgotten Americans” against a rigged system. This “outsider siege” strategy created a narrative where he was the underdog battling against a corrupt political elite—something that resonated with voters tired of the status quo. With these 2 main strategies, Trump became president at 2016 and following the same strategy, He became in 2024 too.. Only issues had been changed (Ukraine war, Hamas radicals, Peak unemployement etc...) I have more data but charac😅