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It is advised in business that " differentiate first your product or service and then scale later". Because after scaling if we want to differentiate then it is tough and if we scale without differentiation then there is lot of cashburn required.

PEYUSH BANSAL'S investment in JUGADU KAMLESH'S agricultural startup seemed promising at first, but the venture has been facing several challenges that have raised growing concerns. Kamlesh's innovative pesticide cart, designed to help farmers, had

One contrary belief I have is don't stay in your circle Keep exploring and learning about new avenues, markets and categories - don't stay put in your sector In the US, you can create one product and make $1B in rev But in India it's super toug

I've started an Interior & Exterior sole proprietorship, launching some unknown products better than the old ones too. I plan to make this company a one stop solution for any interior, exterior, architectural, constructional problem, with a wide va

How to Be the Next Successful Startup Owner Dreaming of making your startup the next Indian unicorn? Think Flipkart, Zomato, Paytm—they all started small, but their focus on solving real problems made them giants. To be the next big success, start b

In 1999, Webvan, an online grocery delivery startup (us zamane ka zepto), was scaling at a breakneck pace. Backed by millions in venture capital, they expanded to multiple cities in the US, built massive warehouses, and hired hundreds of employees, a

Nettoken is a UK based cyber security company which was started by the initiative of Simonetta. Nettoken is an identity management platform designed to encourage awareness of our ever expanding digital footprint and personal cybersecurity. we all al

Ever wonder why founders read all the right books but still make the same mistakes ? Here’s the thing: they don’t follow the basics!!! Let's break down the top 10 things every startup book covers, but most founders ignore (and later regret) on Medi

The Path to Success: An Indomitable Story Maya dreamed of climbing the highest mountain in a small village nestled between mountains, a place no one has ever reached. The people were convinced that it was impossible, but Maya believed differently. S

The most-selling cars in India are no longer cars like Swift or Honda but SUVs how did the SUV category, that's 2 times more expensive than other categories gain market share? As of today, the SUV category holds 50% of the 4-wheeler market, It's m