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If someone wants to start a business, but the idea already exists, how can they create an alternative and outcompete the existing one?

My idea is that many developing and un- developed countries like Nepal , Bhutan , Afghanistan , Bangladesh , Shri Lanka and some African countries are not able to get right idea and research about their needs and start-ups Opportunities that is alrea

A software already in the market but not big, is it profitable if develop a duplicate

I am sure that we will forget the code exists in future application development. How many disagree ?

Guys.. just found out a similar tool exists..