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Anonymous

Stealth • 3m

18. New Metrics of Success: • Measuring success in the long tail economy involves looking at aggregate sales of niche products rather than individual hits. 19. Long Tail Strategy for Businesses: • Encourages businesses to offer an extensive catalog and focus on niches as a complement to mainstream offerings. 20. Future of Business in the Long Tail: • Predicts that successful businesses will be those that capitalize on both the head (mainstream) and tail (niche) of the market.

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